Knowing WHO your ideal customer is, narrows down your hunt for sales leads to only the best ones or the ones who "qualify". This is easier with some businesses than others of course. If you are looking for local leads for your service or contractor business, you of course want to go to where the money is.
Some service businesses are more universal customer income-wise. Only you can know WHO you want to target or work for. http://unlimitedleadsforever.com/
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